You don't need a content team. You need a box of things worth posting and a way to make them yours in two minutes. That's this. Six posts, the replies for when people bite, a private DM for warm invites, and one CTA block you'll reuse forever.
One promise before you start: these are written to be felt, not skimmed. A post that reads like a memo gets scrolled past. Keep the feeling in when you swap your details.
How to use this kit
- Fill the blanks. Every
[BRACKET]is a swap slot — replace it with your real detail (see the legend below). Never post a bracket. - Keep one link per post. The only link that binds a supporter to your cause is your partner page, written here as
[/partners/{slug}]. That's where they pick you. Send people there, not to a generic homepage. - Post a few times a month. A steady rhythm beats a burst. Mix the six types so you never repeat yourself.
- Add a photo or a face whenever you can. People stop for people.
The swap-slot legend (use these exact slots)
| Slot | What to put there |
|---|---|
| [NONPROFIT NAME] | Your organization's name |
| [MISSION] | Your cause in a few plain words (what changes because you exist) |
| [REAL NUMBER] | A true count you can stand behind (meals, nights of shelter, animals rehomed) |
| [AMOUNT] | A real or clearly-projected dollar figure |
| [BUSINESS NAME] | A specific local business |
| [FOLLOWER COUNT] | A real audience number, only if you use one |
| [ORG FACT] | One concrete, true thing (a specific act, a milestone) |
| [FUTURE EVENT DATE] | A confirmed upcoming date — never a past one |
| [/partners/{slug}] | Your partner page — the ONLY shopper-binding link |
| [LINK] | Any non-binding link (a blog post, your site) |
| [YourHashtag] | Your campaign hashtag |
| [Your Name] | The human signing the post or DM |
Two honesty rules that never bend. (1) 90.5% of each donation reaches your nonprofit after a 9.5% platform fee — never say 100%. (2) A business does not donate to you. A supporter's own choice at your partner page directs the giving; shopping a participating business through ShopGiv generates the donation. Say "generates" and "supports," never "[business] donates to us."
A note on tender missions. If your
[MISSION]touches people in a hard moment — homelessness, illness, recovery, disaster — keep that one line in warmth, hope, or agency, never pity, and never a joke. The rest of the post can still be loud. Stay at the mission level; don't invent a person's story.
Post 1 — Thank a Business (start here — needs nothing built yet)
Primary goal: shares. Why lead with this: it requires zero setup. You don't need a single business signed up. You publicly celebrate a local business you love, they usually reshare to their own followers, and you've warmed up a future partner without ever asking for anything. It's the friendliest door in the whole kit.
Every town has that one business that just... shows up. Ours is [BUSINESS NAME]. [ORG FACT — the specific thing they did.] No press release. No ask. They just did it. If they've ever made your day too, go tell them so this week — the good ones deserve to hear it out loud. 💛 [YourHashtag]
When you're ready to add the ShopGiv angle (optional second line):
Businesses like this are exactly who we're building something with — a community that shops on purpose, with the places that show up for us. More soon.
Post 2 — The Ask (enroll a supporter)
Primary goal: shares. This is the workhorse. It names the everyday habit and makes the switch feel like nothing.
You already buy coffee, gas, groceries. Same shops. Same prices. Not a cent more. What if that exact spending quietly generated about [AMOUNT] a year toward [MISSION]? That's the whole trick — pick [NONPROFIT NAME] once, then shop the way you always do. Here's your one link 👉 [/partners/{slug}]
Post 3 — The Impact (show a real number)
Primary goal: saves. A concrete number people want to screenshot. Use a true figure only.
[REAL NUMBER]. That's not a goal — it's a receipt. It's [what the number means in human terms]. And here's the part that still gets us: some of it started with people just… shopping. Same errands, different ending. Want your grocery run to count too? 👉 [/partners/{slug}] [YourHashtag]
Post 4 — The Why (the story that makes people stay)
Primary goal: shares. No mechanics. Just the reason. This is the one people send to a friend.
Somebody asked why we do this. Easy: [MISSION]. That's the post. That's the whole thing. If that lands in you the way it lands in us, the lowest-effort way to be part of it is almost embarrassingly simple — pick [NONPROFIT NAME] in ShopGiv and shop like you already do 👉 [/partners/{slug}]
Post 5 — This or That (the identity nudge)
Primary goal: shares. A playful binary that lets people signal who they are by clicking.
Two kinds of people in this town: the ones who scroll right past this, and the ones who just realized their next grocery run could quietly fund [MISSION] — for free. No judgment. (Okay… a little.) If you're the second kind, you know what to do 👉 [/partners/{slug}]
Post 6 — The Event Tie-In (requires a real upcoming event)
⚠️ Only post this if you have a confirmed FUTURE event. Set
[FUTURE EVENT DATE]to a real upcoming date. Never tie this to a past event or a made-up date.
Primary goal: shares. Turns one night into year-round support.
📣 Mark [FUTURE EVENT DATE]. We'll be there, and we're bringing one small thing that turns a single night into year-round support: a QR code. Ten seconds — pick [NONPROFIT NAME], and your everyday shopping starts giving back long after the lights come up. Can't wait that long? Get a head start 👉 [/partners/{slug}]
Reply scripts — for when people comment or DM
When someone engages, reply like a human, fast. These are your replies to write back — say them in your own voice.
"Wait, is it actually free?"
100% free to you. Same stores, same prices — you never pay extra. The donation is generated on the purchase and directed to whichever nonprofit you picked. Here's where you set that 👉 [/partners/{slug}]
"How does it even work?"
Three steps, about ten seconds: get the app, pick [NONPROFIT NAME], then shop the local businesses on there like normal. Your everyday spending starts generating donations to us — at no cost to you. Start here 👉 [/partners/{slug}]
"Which businesses count?"
A growing list of local spots — you'll see them right in the app, and it keeps growing. Got a favorite that's not on there yet? Tell them we'd love to have them, and tell us too.
"I don't have the app / I'm not techy."
Honestly easier than it sounds — if you can order takeout on your phone, you've got this. Tap here and it walks you through it 👉 [/partners/{slug}]
A business owner comments that they're interested:
This just made our week. 🙌 There's no fee and no monthly cost — you'd only contribute a small giveback when one of our supporters actually buys from you, and you get in front of a whole crowd who shops on purpose. Can I send you the details? Enrolling takes about 10 minutes, and you're live within a few business days.
The warm-invite DM (private, personal — no reward, no overpromise)
Send this to people you actually know. It's a warm doorbell, not a fundraising ask. Never tell them their signup "funds us" or that they'll be "credited to our total" — it doesn't work that way, and honesty is the whole brand.
Hey [name] — no big pitch, promise. I picked [NONPROFIT NAME] in an app called ShopGiv, and now my normal shopping quietly chips in toward [MISSION] at no extra cost to me. Felt like your kind of thing. If you ever want a look, here's where I started 👉 [/partners/{slug}]. Zero pressure either way 💛 —[Your Name]
The partner-page CTA block (reuse this everywhere)
Paste this at the end of any post, email, or bio when you need a clean close. [/partners/{slug}] is the only link that binds a supporter to your cause — always send them there.
Turn everyday shopping into support for [NONPROFIT NAME] — free. Pick us once, shop like you always do, and your purchases at participating local businesses generate donations toward [MISSION]. 90.5% of every donation reaches us (a 9.5% platform fee keeps the lights on). Start here 👉 [/partners/{slug}]
Make it sustainable
- Batch it. Write a month in one 30-minute sitting, schedule it, forget it.
- Reuse what lands. A post that hit? Run it again next month with a fresh photo — Post 1 (Thank a Business) is endlessly repeatable with a new business each time.
- Hand it off. This kit is the perfect delegated task for an ambassador or a volunteer.
- Tag the businesses you celebrate. They'll often reshare to their followers — your reach, doubled, for free.
- Always end with the link. A post with no way to act is a missed donation.
Next steps
- Sharpen the words with the elevator pitch.
- Hand the kit to your board and ambassadors.
- Tie Post 6 to your next activation event.
- New here? Start with the 30/60/90-day plan.