Nonprofit Playbooks

Everything you need to grow donations through ShopGiv — written so a team of one can run it. No marketing department required. Just pick a playbook and go.

Nonprofits use these playbooks to raise money without events through shop-to-give fundraising: enrolled supporters shop participating local vendors, and each purchase generates a donation to the nonprofit they chose. Per ShopGiv's impact model (2024 U.S. Bureau of Labor Statistics spending data), 100 enrolled supporters generate about $63,000/year — 90.5% after a 9.5% platform fee.

Leaders8 min read

The 30/60/90-Day Getting-Started Plan

A week-by-week launch plan that takes your nonprofit from sign-up to a self-sustaining giving flywheel in three months.

Read the playbook
Both9 min read

The Event-Activation Playbook

Turn any breakfast, gala, or volunteer night into a flood of app downloads and lasting, attributed sponsor activity you can show them — with one QR code on every table.

Read the playbook
Businesses11 min read

The Vendor-Recruitment Playbook

How to bring local businesses onto ShopGiv — with a foot-in-the-door pitch, a target-list worksheet, and word-for-word objection handling.

Read the playbook
Leaders7 min read

The Board & Ambassador Playbook

Turn your board members, volunteers, and biggest fans into a recruiting army — each with their own share link, a clear ask, and a friendly leaderboard.

Read the playbook
Supporters5 min read

Supporter FAQ — Everything You Want to Ask

Is it really free? How does shopping turn into a donation? Plain answers to the questions supporters ask before they download the app.

Read the playbook
Both4 min read

The Elevator Pitch — Say It in 30 Seconds

One clean way to explain ShopGiv to supporters and to businesses, plus the one-liners to memorize for every situation.

Read the playbook
Supporters8 min read

Campaign-in-a-Box — Your Fill-in-the-Blank Social Kit

Six ready-to-post messages, reply scripts, a warm-invite DM, and a partner-page CTA — all fill-in-the-blank. Swap in your details and post. Built to be felt, not skimmed.

Read the playbook

Frequently asked questions

With shop-to-give fundraising. Enrolled supporters download ShopGiv, pick your nonprofit, and shop participating local vendors as usual — each qualifying purchase generates a donation, computed per sale, with no gala or donation letter. Per ShopGiv's impact model, 100 enrolled supporters generate about $63,000/year, of which 90.5% reaches the nonprofit after a 9.5% platform fee.
A short, step-by-step guide for one specific job — launching in 90 days, activating an event, recruiting local vendors, or turning board members into ambassadors. Each ShopGiv playbook is written so a team of one can run it without a marketing department.
No. A nonprofit's donations come from its enrolled supporters' purchases at any participating vendor — not from vendors it recruits. Recruiting local businesses simply adds more places supporters can shop and give; the number-one metric is supporters enrolled.
You can apply in about 10 minutes. After approval, your nonprofit goes live within a few business days — our team helps with setup, so it isn't one-click self-serve. Then you work the playbooks to enroll supporters.
90.5%. A 9.5% platform fee funds ShopGiv; the remaining 90.5% — nearly all of every donation — reaches the nonprofit the supporter chose.

Ready to turn shopping into donations?

Enroll in about 10 minutes; after approval your nonprofit goes live within a few business days. Our team helps you get set up — then work the playbooks.

List your nonprofitGet the toolkit