Nonprofit Toolkit

Everything you need to spread the word: proven strategies, ready-to-use marketing materials, and step-by-step playbooks for events and campaigns.

Nonprofits raise money through ShopGiv without events: when an enrolled supporter shops at any participating local vendor, that purchase generates a donation to the nonprofit they chose. Based on 2024 U.S. Bureau of Labor Statistics spending data, 100 enrolled supporters generate about $63,000/year in donations — 90.5% after a 9.5% platform fee.

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Nonprofit Toolkit Overview

Impact Projections

Based on 2024 U.S. Bureau of Labor Statistics consumer spending data, the average household spends approximately $12,625/year at the types of locally-owned businesses that participate in ShopGiv.

At a 5% average vendor contribution rate, each active household generates approximately $631/year in donations from their normal shopping. After a 9.5% platform fee that funds ShopGiv, about $571/year (90.5%) reaches your nonprofit.

What This Means for Your Nonprofit

Active HouseholdsAnnual Donations Generated
30 households~$19,000/year
50 households~$31,500/year
100 households~$63,000/year
300 households~$189,000/year

Figures show total donations generated at a 5% average rate. 90.5% reaches your nonprofit; a 9.5% platform fee funds ShopGiv. We say 90.5%, never 100%.

No events to plan. No donation letters to write. No volunteers to burn out. This funding flows automatically as your supporters shop at local ShopGiv vendors.

One ShopGiv household generates the equivalent of approximately 3 traditional $200/year donors—with zero annual asks.

Ways to Grow Your Impact

Once someone downloads the app and selects your nonprofit, every qualifying purchase they make supports your mission—forever.

Personal Networks

  • Ask Friends & Family — A personal ask is the most effective way to get downloads
  • Get Your Workplace Involved — Share in company newsletters or Slack channels
  • Add to Your Email Signature — A simple line about ShopGiv in every email you send

Organizational Channels

  • Feature in Your Newsletter — Include a dedicated section about ShopGiv
  • Post on Social Media — Share regularly with educational and impact posts
  • Add to Your Website — Include on your “Ways to Give” page

Community Outreach

  • Partner with Other Nonprofits — Cross-promote with fellow ShopGiv nonprofits
  • Connect with Local Businesses — Refer business owners to ShopGiv
  • Speak at Community Groups — Rotary clubs, church groups, school PTAs

Event Playbooks

Ready to supercharge your next event with ShopGiv? Click into the playbook that fits your situation.

Fundraising Gala or Dinner

Invite sponsors to join as vendors—more local places for your supporters to shop and give back—and turn attendees into ongoing supporters.

Community Event, 5K, or Festival

High-energy events with signage strategies and quick-scan QR placement.

Online or Virtual Campaign

Day-by-day email and social media blitz templates.

Business Recruitment Guide

Scripts and materials to approach local businesses as potential vendors.

Social Media Templates

Copy, customize, and post! We recommend posting about ShopGiv 2-3 times per month.

Thank-a-Business Post (start here)

Fill-in-the-blank
Shout-out to [BUSINESS NAME] 👏 They're one of the local businesses on ShopGiv — so when neighbors who chose [NONPROFIT NAME] shop there through the app, it generates a donation to us. No extra cost to anyone, no coupon to remember. Just a good local business doing right by [MISSION]. That's the kind of neighbor worth bragging about. Next time you need what they do — you know where to go. #ShopLocal [YourHashtag]

Choose-Us Post

Fill-in-the-blank
Your morning coffee. Your next oil change. Dinner out on Friday. What if all of it quietly did a little good? Pick [NONPROFIT NAME] as your cause on ShopGiv, and shopping at local businesses in the app generates donations toward [MISSION] — 90.5% reaches us, and you pay the exact same price. Same spending. Same you. A bit more good baked in. Choose us here 👉 [/partners/{slug}]

Milestone / Impact Post

Fill-in-the-blank
[REAL NUMBER] of you picked [NONPROFIT NAME] on ShopGiv. Look what that turned into. 💚 Just by shopping the way you already do, our supporters have generated [AMOUNT] toward [MISSION] — no gala, no extra ask, no extra cost. That's a whole lot of ordinary Tuesdays adding up to something real. Thank you. Not in yet? There's room for you 👉 [/partners/{slug}]

Recruit-a-Business Post

Fill-in-the-blank
Own a local business? Here's a way to stand out that actually means something. Join ShopGiv and your shop shows up for people who care about causes like [MISSION] — customers who'd rather spend where it does some good. When they shop with you through the app, it generates a donation to the cause they chose. You just show up and do great work. Enroll in about 10 minutes; you're live within a few business days. No EIN, no logo required to start. Want in? 👉 [LINK]

Email & Text Templates

Ready-to-send messages for your personal network and supporters.

Email to Your Supporters

Fill-in-the-blank
SUBJECT: A 2-minute way to turn your everyday shopping into support for [MISSION] PREVIEW: Same prices, same shopping — just a little good baked in. [Preview text] Hi [Name], Quick one, because I think you'll actually like this. [NONPROFIT NAME] is on ShopGiv — a free app that turns everyday shopping into support for [MISSION], at no extra cost to you. Here's the whole thing: 1. Get the free ShopGiv app 2. Choose [NONPROFIT NAME] as your cause: [/partners/{slug}] 3. Shop at local businesses in the app like you already do When you do, your purchases generate donations to us — 90.5% reaches [NONPROFIT NAME], and you pay the price you always would. No dues, no catch. Know a friend who'd like this too? Forward it along — just let them choose to join on their own; we'll never add anyone automatically. Thank you for being in our corner, [Your Name] [NONPROFIT NAME] — — — Required when you send: your org name, a real mailing address, and a working unsubscribe — CAN-SPAM. [Nonprofit Name] · [Physical Postal Address] · [Unsubscribe Link]

Text to a Friend (1:1)

(Send only to people who'd genuinely want it — a real 1:1 text, not a mass blast.) Hey [Name]! Random good thing: [NONPROFIT NAME] is on a free app called ShopGiv. You pick us as your cause, then shopping at local spots in the app generates donations to us — 90.5% reaches [NONPROFIT NAME], costs you nothing extra. Takes 2 min if you're up for it: [/partners/{slug}] 💚

Newsletter Blurb

SUBJECT (if sent standalone): Turn your everyday shopping into support for [MISSION] PREVIEW: 90.5% reaches us. Same prices. [Preview text] **Shop like you already do. Support [MISSION] while you're at it.** [NONPROFIT NAME] is on ShopGiv, a free app that turns everyday purchases at local businesses into support for our work. Choose us as your cause, shop in the app, and your purchases generate donations — 90.5% reaches [NONPROFIT NAME], at no extra cost to you. One fact to make it real: [ORG FACT]. Every ordinary purchase helps us do more of that. Choose [NONPROFIT NAME] 👉 [/partners/{slug}] — — — Required when you send: your org name, a real mailing address, and a working unsubscribe — CAN-SPAM. [Nonprofit Name] · [Physical Postal Address] · [Unsubscribe Link]

Workplace / Team Email

Fill-in-the-blank
SUBJECT: An easy, free way our team can support local + [MISSION] PREVIEW: No fundraiser, no payroll deduction — just everyday shopping. [Preview text] Hi team, Sharing something low-effort and genuinely good. I support [NONPROFIT NAME] through ShopGiv — a free app where choosing a cause turns your everyday shopping at local businesses into donations for it. 90.5% reaches the cause, and you pay the same prices you would anyway. If you'd like to point yours at [NONPROFIT NAME] too, here's the page: [/partners/{slug}]. Totally your call — no pressure, no sign-up sheet. If a teammate elsewhere might want it, forward away — just let them choose to join on their own. [Your Name] — — — Required when you send: your org name, a real mailing address, and a working unsubscribe — CAN-SPAM. [Nonprofit Name] · [Physical Postal Address] · [Unsubscribe Link]

Talking Points

Use these when explaining ShopGiv at events, meetings, or casual conversations.

The 30-Second Pitch

“ShopGiv is a free app that turns your everyday shopping into support for [NONPROFIT NAME]. You download it, choose us as your cause, and then when you shop at local businesses in the app, those purchases generate a donation to us — 90.5% reaches [NONPROFIT NAME]. It doesn't cost you a cent extra; you pay the same prices you already would. Same shopping you're doing anyway, now it does a little good for [MISSION].”

Handling “Why Would Businesses Do This?”

“Fair question. Businesses join ShopGiv because it puts them in front of people who specifically choose to shop where it supports a cause — new, loyal customers they wouldn't have reached otherwise. When someone shops with them through the app, the platform generates a donation to whatever cause that shopper picked. So the business earns a customer, the customer pays their normal price, and a cause gets support — all from one ordinary purchase. It's marketing that only costs them something when it actually works.”

Handling “Is It Really Free?”

“For you, yes — free. The app is free to download, there's no membership fee, and you pay the exact same prices you'd pay anyway. The support comes out of the platform's side of each transaction, not your wallet — and 90.5% of that reaches the cause you chose. Nothing extra is ever added to your bill.”

Downloadable Assets

Right-click and save, or click to download. Use these in your marketing materials, website, and printed pieces.

ShopGiv Logos

ShopGiv Logo (Horizontal)ShopGiv Logo (Square)

QR Codes

Apple App Store QRGoogle Play QR

App Store Badges

Download on App StoreGet it on Google Play

Frequently asked questions

Supporters download ShopGiv and pick your nonprofit. When they buy from a participating local vendor, that vendor's giveback is computed per sale and directed to your nonprofit — at no extra cost to the shopper. 90.5% reaches the nonprofit after a 9.5% platform fee.
Through everyday shopping. Enrolled supporters shop participating local vendors as usual, and each qualifying purchase generates a donation automatically — no gala, no donation letters. Per ShopGiv's impact model, each active supporter generates about $571/year, of which 90.5% reaches your nonprofit.
90.5%. A 9.5% platform fee funds ShopGiv; the remaining 90.5% — nearly all of every donation — reaches the nonprofit the supporter chose.
No. A nonprofit's donations come from its enrolled supporters' purchases at any participating vendor — not from vendors it recruits. Recruiting local businesses simply adds more places supporters can shop and give; the number-one metric is supporters enrolled.
You can enroll in about 10 minutes — create your account, add your descriptions and mailing address, and publish yourself. Your nonprofit goes live right away; there's no approval wait. Then you use this toolkit to enroll supporters.

Need Help?

Our team is here to support your success!

info@shopgiv.com(719) 463-0050