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Reframe a ShopGiv contribution as a customer-acquisition expense and see the math from your own numbers. This is a projection based on your inputs — not a guarantee of results.
Industry average — adjust to your numbers. Source: PartsTech 2025 State of General Auto Repair Shops (752 shops): modal ARO band $500–749; import/European + top performers $700+
$42,000 / year
Your giveback is paid out of the profit on new sales ShopGiv brings you — $35 out of the $385 gross profit a new customer adds. It never touches the margins on the business you already have.
Projection based on your inputs — not a guarantee.
$385 contribution / gross margin on a $700 sale − $35 giveback. Projection based on your inputs — not a guarantee.
Incrementality = the share of ShopGiv customers who are genuinely new (people you would not have gotten otherwise). It is the model's key assumption — adjust it to your own judgment.Starts at 90% — ShopGiv reaches an audience you haven't — but this is the optimistic end; adjust it to your own judgment.
The share of each ShopGiv customer's purchase you give to their cause.
Your giveback: 5.0% of each sale, up to $40 per sale.
Estimated contribution / gross margin.
Only the new-customer share is new revenue. Projection based on your inputs — not a guarantee.
Projection based on your inputs — not a guarantee.
Your industry typically spends ~4.5% of sales on advertising (~$4,500/month). ShopGiv is pay-on-results against that — you only contribute on closed sales, and every dollar redirects into your community.
Projection based on your inputs — not a guarantee.
A side-by-side of the same month. Projection based on your inputs — not a guarantee.
| Without ShopGiv | With ShopGiv | |
|---|---|---|
| Monthly sales | $100,000 | $109,000 |
| New sales added | — | +$9,000 (new customers only) |
| Donation given | $0 | $500 |
| Net profit / month | $9,000 | $13,450 |
The “new sales added” row counts genuinely-new customers only (90% of your ShopGiv sales) — never every ShopGiv order. Move the incrementality slider to change it.
Safety margin: even if only 9% of these turned out to be genuinely new customers, you'd still come out ahead.
A ShopGiv customer has already transacted — a proven buyer, no vetting, no price-shopping. A cold ad lead (anchor: Google LSA ~$233 (888-contractor / 126k-lead dataset)) is unqualified: many are price-shoppers who never close.
You pay for a cold ad lead up front whether or not it ever buys. Your ShopGiv giveback is paid only on a closed, paid job — from someone who already chose you.
You give 5.0% of each sale, but never more than $40 on any single job. So the bigger the job, the smaller the bite — your giveback stops growing once a job passes about $800, even as the job keeps climbing.
| Job size | You give | Effective % |
|---|---|---|
| $350 | $18 | 5.0% |
| $700your typical job | $35 | 5.0% |
| $1,400 | $40(capped) | 2.9% |
| $3,500 | $40(capped) | 1.1% |
Projection based on your inputs — not a guarantee.
ShopGiv sends you people who have already bought. Traditional ads send cold, unqualified leads — you quote many price-shoppers to win one job. These estimate that waste, and change the “vs traditional advertising” figure only — they do not affect your ShopGiv cost per customer or your profit change.
This projection reflects how ShopGiv is built to work. ShopGiv is pre-launch: these are modeled results, not observed outcomes.
The recipient is a registered 501(c)(3) (the Stranded Motorist Fund). Whether you treat your contribution as a charitable deduction or a marketing/advertising business expense is a question for your accountant.