Nonprofit Toolkit
Everything you need to spread the word: proven strategies, ready-to-use marketing materials, and step-by-step playbooks for events and campaigns.
Nonprofit Toolkit Overview
Impact Projections
Based on 2024 U.S. Bureau of Labor Statistics consumer spending data, the average household spends approximately $12,625/year at the types of locally-owned businesses that participate in RFP.
At a 5% average vendor contribution rate, each active household generates approximately $631/year in donations—about $53/month—just from their normal shopping.
What This Means for Your Nonprofit
| Active Households | Annual Passive Funding |
|---|---|
| 30 households | ~$19,000/year |
| 50 households | ~$31,500/year |
| 100 households | ~$63,000/year |
| 300 households | ~$189,000/year |
No events to plan. No donation letters to write. No volunteers to burn out. This funding flows automatically as your supporters shop at local RFP vendors.
One RFP household generates the equivalent of approximately 3 traditional $200/year donors—with zero annual asks.
Ways to Grow Your Impact
Once someone downloads the app and selects your nonprofit, every qualifying purchase they make supports your mission—forever.
Personal Networks
- Ask Friends & Family — A personal ask is the most effective way to get downloads
- Get Your Workplace Involved — Share in company newsletters or Slack channels
- Add to Your Email Signature — A simple line about RFP in every email you send
Organizational Channels
- Feature in Your Newsletter — Include a dedicated section about RFP
- Post on Social Media — Share regularly with educational and impact posts
- Add to Your Website — Include on your “Ways to Give” page
Community Outreach
- Partner with Other Nonprofits — Cross-promote with fellow RFP nonprofits
- Connect with Local Businesses — Refer business owners to RFP
- Speak at Community Groups — Rotary clubs, church groups, school PTAs
Event Playbooks
Ready to supercharge your next event with RFP? Click into the playbook that fits your situation.
Fundraising Gala or Dinner
Transform sponsors into vendors and give attendees ongoing support opportunities.
Community Event, 5K, or Festival
High-energy events with signage strategies and quick-scan QR placement.
Online or Virtual Campaign
Day-by-day email and social media blitz templates.
Business Recruitment Guide
Scripts and materials to approach local businesses as potential vendors.
Social Media Templates
Copy, customize, and post! We recommend posting about RFP 2-3 times per month.
Awareness Post
Fill-in-the-blankCall-to-Action Post
Fill-in-the-blankThank You / Impact Post
Fill-in-the-blankVendor Spotlight Post
Fill-in-the-blankEmail & Text Templates
Ready-to-send messages for your personal network and supporters.
Email to Personal Network
Fill-in-the-blankText Message to Friends
Newsletter Blurb (Short)
Workplace Share
Fill-in-the-blankTalking Points
Use these when explaining RFP at events, meetings, or casual conversations.
The 30-Second Pitch
“RFP is a free app that lets you support [Nonprofit Name] just by shopping. You download the app, choose us as your cause, and then when you shop at local businesses in the app, they donate a portion of your purchase to us. It doesn't cost you anything extra—the businesses contribute because they want to give back and attract customers who care about the community. It's a win for everyone.”
Handling “Why Would Businesses Do This?”
“Great question! Businesses join because it brings them NEW customers. Think about it—if you need an oil change, wouldn't you rather go to the shop that gives back to a cause you care about? RFP customers specifically seek out businesses that participate. Plus, businesses only contribute from NEW sales that RFP brings them. It's essentially a marketing cost that only kicks in when it works.”
Handling “Is It Really Free?”
“100% free for you. The app is free to download, there's no membership fee, and you pay the exact same prices you'd pay anyway. The contribution comes from the business's side—it's how they choose to give back and attract community-minded customers like you.”
Downloadable Assets
Right-click and save, or click to download. Use these in your marketing materials, website, and printed pieces.
